Presentation of a Research Article Essay Example | Topics and Well Written Essays - 500 words - 1

Presentation of a Research Article - Essay Example that nurses and doctors believed that their main purpose was to raise the issue of obesity, but that the responsibility for treating it is with the parents. Another major point in the article was that the doctors and nurses believed that because of time constraints, a lack of training, and ill-defined roles they were not able to aid children with obesity issues. Still a third major point was that the child and medical professional relationship could be compromised or jeopardized if the issue of obesity was raised, as they recognized the issue of obesity was a sensitive issue. The major point was that these individuals believed they were ill-equipped to deal with the issue as they believed simplifying informing the patient to engage in more diet and exercise would be ineffective. These cumulative perspectives formed the backbone of recognition and understanding within the study findings. There are a number of further concerns. In terms of generalizability the study is a qualitative study and as such is generally considered as only being applicable to the set population group (Creswell 2003, p. 40). Still, Creswell (2003, p. 42) indicates that qualitative study designs may hold the same level of generalizability as external studies. This consideration indicates that this study could potentially be considered as indicate of broader ranging doctor and nurse perspectives on the nature of obesity treatment. In terms of validity, it seems apparent that the study followed the accepted guidelines for qualitative research. However, there is no way to determine if the study precisely recorded the interview respondents answers or conducted the interviews in a valid and unbiased way. Ultimately, it seems that the study holds a great degree of worthiness. In these regards, the study identified a significant and pressing gap in research. Namely, medical professionals perspectives on treating obesity. As there are a variety of shortcomings in this treatment approach, the value

Marketing Plan Report - Introducing Five Guys Burger to Kuwait Assignment

Marketing Plan Report - Introducing Five Guys Burger to Kuwait - Assignment Example Using promotion aligned with psychographic traits related to the consumer behaviour, Five Guys can gain brand recognition and, ultimately, brand preference with its focus on integrated marketing communications and positioning on quality. Five Guys Burger Restaurants is a casual, fast food restaurant headquartered in Fairfax, Virginia in the United States. The company maintains a menu that is focused on hamburgers, kosher hot dogs and a variety of different sandwiches. Between 2010 and 2011, the company experienced revenue growth of over 32 percent (York 2012). In the United States, Five Guys Burger is positioned as being a better burger, with a high level of emphasis on quality ingredients to differentiate the business from domestic American competition. However, the U.S. marketplace, in terms of fast food restaurants, is highly saturated and it is difficult to achieve growth in a rapidly maturing market. As a result, Five Guys Burger Restaurants is seeking new market opportunities in foreign markets where there is less competitive saturation and where consumer characteristics are favourable for achieving market growth and building a positive brand reputation. This report identifies potential market opportunities in Kuwait, a developing nation, for Five Guys Burger to establish a potent competitive identity. The report provides justification for market entry in this country, an analysis of competitors in the region, the cultural profile for viable consumer segments in Kuwait, and an appropriate targeting strategy and positioning strategy to achieve the objectives of growth for the company. Additionally, the report provides appropriate recommendations, based on market conditions, for ensuring success in this new foreign investment. Five Guys differs from its other American competitors, offering only fresh beef and promoting that the company does not maintain any freezers in its